Meet the Alcohol Heroes

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The latest take on the food truck trend brings the bar to you. Meet the Alcohol Heroes and their one and only Cocktail Truck.

The idea to put liquor on wheels came about while co-founders Scott and Tiffany Richardson were bartending at 300 Atlanta, a restaurant and bowling alley that’s now called Bowlmor. “Regulars used to come in and ask if we ever did private events,” Scott says. “We’d say, ‘Yeah! Of course we do.’ But we didn’t.” The cogs of entrepreneurial inspiration began to turn, however, and he thought about the idea each night while shaking drinks.

Soon, the Richardsons started mobile bartending as a side hustle. Into their car they’d pack a table, a linen tablecloth, booze, mixers, and a combined 20-plus years of skills behind the stick. Originally dubbing themselves the Mix Masters, they switched to Alcohol Heroes based on a friend’s suggestion, inspired by a line from the Trey Songz club banger “Bottoms Up.”
Business boomed and phone calls kept coming, but many asked for licensed bartenders. “It would be awfully nice if I could just roll up and serve drinks,” Scott recalls thinking, “and boom, the Cocktail Truck was born.”

The couple secured the necessary liquor and beverage catering licenses, bought a 16x14 foot trailer, and equipped it with everything needed for a functional bar. In July, the Cocktail Truck hit the road, and is now available for tailgates, food festivals, food truck parks, and private events. The formula is simple: “Haul it, drop it, plug it in, and pump out drinks,” Scott says. Two to three bartenders with at least five years of training each stir and shake custom cocktails behind a counter. Multicolored LED lights flash with the beat pumping from a custom sound system.

The Richardsons’ “party in a box” has all the classics, including wine and beer, plus a custom menu of cocktails as fun as the vibe. Scott likes to whip up sweet drinks, especially his s’mores martini. “I make a mean Texas margarita that people love,” Tiffany adds.
The Cocktail Truck’s current top seller is the Obama Mama, their version of a piña colada. Second is the Bob Marley, much like a Long Island iced tea but with a colorful strata of liquors — green for the land, yellow for the sun, red for the struggle. Sixteen ounces for $10.

Each event finds the truck packed with liquor, plastic glasses, and mixers to fit the occasion. If 5,000 people are expected, the truck cruises with enough material to make 15,000 drinks. For each happening they try to do something special and personalized, like a signature cocktail matched to the colors of a wedding’s décor.

For the Richardsons, Alcohol Heroes has become much more than a side hustle. It’s now Scott’s full-time job, and the realization of a long-held dream. For we Atlantans, it’s the realization of a slightly different dream. Bottoms up!
The Food Issue